Pobitora Wildlife Sanctuary Takes Bold Step to Protect Roadside Trees from Advertising Damage

Guwahati, September 2, 2025 – In a commendable move to preserve biodiversity, the Range Staff of Pobitora Wildlife Sanctuary conducted a special operation to remove advertising banners and posters affixed to roadside trees. The initiative, carried out by the dedicated forest personnel, targeted advertisements fixed with nails or other methods that unintentionally harm trees, which are vital components of the region’s wildlife and ecological balance.The operation saw the forest staff meticulously remove banners and posters put up by various business institutions along the sanctuary’s vicinity. These materials, often secured with nails or tied in ways that damage tree bark and hinder growth, were confiscated and are now securely stored at the Range Headquarters. In a progressive step, the sanctuary authorities have announced that the advertising organizations will be given the opportunity to reclaim their banners and adopt eco-friendly alternatives for their promotions.This novel initiative by the Pobitora Wildlife Sanctuary’s Range Staff has been hailed as a pioneering effort in environmental conservation. By addressing the often-overlooked harm caused by nailing or tying advertisements to trees, the sanctuary sets a powerful example for sustainable practices. The move not only protects the trees but also underscores their importance as integral parts of the region’s biodiversity. The environment lovers applauds the proactive approach of the Pobitora Wildlife Sanctuary team and hopes this action will inspire other civil administrations and forest departments across the country to adopt similar measures. Such initiatives can sensitize communities and businesses to prioritize eco-friendly advertising methods, ensuring that roadside trees—silent sentinels of our environment—are safeguarded from harm.We urge local authorities and organizations to follow Pobitora’s lead and work together to protect our natural heritage for future generations.